I’ve been spending a lot of time on social media recently. One thing that has really grabbed my attention is the quality of some profile pictures. I’ve seen family and holiday photos, out of date photos and a fair number of “selfie’s”. There are even some who don’t show a profile photo of themselves at all! Does this sound like yours?
It’s so easy these days to take a quick snap with your smartphone allowing you to change your photo instantly on any social media platform. I know many fellow professionals who will spend hours preparing their profile description, listing their achievements and adding lots of skills but they forget that the first thing a potential employer or client will look at when viewing their profile page is their photo.
As a professional photographer I always suggest that clients give their profile photo some thought. If you are going to hire a portrait photographer then I suggest you decide on what image you want to put across. Take into consideration your business and your professional personality.
The next thing to consider is where you want the photograph to be taken. You may opt for a classic studio style which uses professional lighting and a plain background resulting in a more formal and traditional portrait.
Another option is to to use a less formal and more contemporary style. This is the sort of image I am often asked to do and it involves me visiting your place of business or another suitable location and may include elements of your branding or workspace. This type of image can help you tell more of a story about you and your business. It’s also a more natural style of headshot whilst still being professional, approachable and engaging. This can be less staged and a much more relaxing way of having your headshot photo taken.
If your budget doesn’t allow you to hire a professional photographer I recommend that you still take time to plan how you want it to look. Consider what you are going to wear, the location and background and don’t forget that it’s a headshot so the final image needs to be a tight crop so that when it’s uploaded you are clearly visible and recognizable.
Remember, it’s more than just a headshot, it’s someone’s first impression of you!
Sue Salalom Photography