Being the face of your business takes a lot of courage. First is the incredible undertaking of creating your business, then there’s the important role of ensuring your message and purpose are in harmony with your business and values. A really simple way to express your individuality in the marketplace is to create a visual brand that showcases who you are and what your business is here to do. After all, no one else can do what you do in the way that you do it and this means that no other business will be just like yours! To successfully create a visual brand and share your business with the world, start with a branding photo shoot.
A successful branding photo-shoot does two things; it will capture your business and your brand, visually representing your message and what your brand is all about. It will also capture and highlight who you are. The traits that make up your unique personality are the most important element to photograph. This is what your audience wants to see because they really do want to connect with you. By following these steps you’ll make sure to get the most out of your first shoot and communicate your visual brand effectively.
- Understanding the specifics of your brand
I’m guessing that you put a lot of time, energy and passion into your website copy, your social media posts and your newsletters. This is what we consider the message of your brand and it’s a really important element to capture. What is it your business is here to achieve? Once you have visual imagery that shares this message and you place this on your website with your content, you will have a really strong and consistent brand. Photographs evoke emotions. It’s so important to consider what you want your ideal client to feel when they visit your website? Capturing images that evoke these emotions is essential
- Communicating with your Photographer
Once you’re clear on the specifics of your brand, find a photographer that has experience working with entrepreneurs. You’ll find that these photographers know what to look for and how to position you to get the most useable images for an online business. It’s really important to share with your photographer, the message of your brand and the elements of your personality that you want to showcase within your business. When you can clearly communicate this to a photographer who understands then, you can put all of your trust in them. This in turn will allow you to relax and enjoy the process, potentially turning an experience that can be quite worrying and daunting into one that’s fun and enjoyable. This will help to give you really authentic and beautiful images too.
- Take time for rest and hydration
It’s time to book your photo shoot. The planning and preparation work is complete, you’ve briefed the photographer, now it’s time to make sure you get some good quality sleep on the nights leading up to your photo shoot. It not only helps to make sure your eyes, skin and smile are bright, but it also helps with your energy levels and enthusiasm. Keep your body well hydrated too. Preparing yourself in this way will enable you to show up looking and feeling your best.
- What to wear and makeup options
If you can and desire to, book in a professional hair and makeup artist to work their magic on the day of your shoot. When you let someone else use their expertise, you again get to relax and simply enjoy the experience. I would suggest that you keep your makeup simple, but remember, for it to show up in photographs, make sure it’s thicker than what you’re used to. One of the most important pieces of advice I have, when it comes to style is to make sure you feel comfortable, but beautiful in every outfit that you bring. Remember, you want to showcase who you are! You may even want the colours of your outfit to compliment your branding colours, however I would suggest you speak with your photographer about this beforehand. It’s also important to wear colours that really suit you too. Do not wear items that may be too distracting, like bold patterns and big logos. Also avoid fashion statement pieces that may look amazing now but could go out of fashion very quickly and date your images.
- Don’t forget about self care
Spend some time on self-care a day or two before. Moistened skin, manicured nails, clean hair and teeth are an absolute must. Maybe even take little time to do a meditation and relax your nerves, everyone gets a little nervous before a photo shoot, so even taking 10 minutes on the day of your shoot, doing some deep breathing before you start is a great way to get out of your head and relax.
- Let the fun begin!
You individual style and personality is what sets you apart. Be courageous and express your own uniqueness. This is by far, the one component that creates visual imagery that will take your business forward. You want to stand out from the rest, do this by expressing and showcasing you. This might mean that you show a really natural smile (because if you’re having fun in your photo shoot we’ll capture that). This smile might highlight a few lines or teeth that aren’t perfect. Great! This is the kind of image that people want to see when they’re searching for the person behind the brand. People want to see the real you. In this world of online businesses, more than ever, people are seeking authenticity.
Being visual online takes a lot of guts. Every step is a leap forward and when you have a visual brand that you are confident to stand behind, your business will grow and up-level. Your unique visual brand is the key ingredient that you need to stand out and express exactly why you created the business in the first place. Capture your essence and share it, both online and in person.
If you’d like a 30 minute complimentary “Brand IN You” session to explore updating your images or your first ever photo-shoot please email me at email@example.com. I’d love to hear from you and learn more about you and your business.